Subsequently, you may lose trust and prospective clients. Spam messaging threatens your customer relations and hurts the reputation of your brand. You have access to your prospective customer, why would you attempt to make it worthless by bombarding SMS to his-her inbox? The extra activity is highly disrespectful and is a turnoff. Sending unrestricted messages more frequently may cause your contact to label your effort as spam. This is a convenient time since most users have smartphones in their hands and are more likely to pay attention to it. Before bed, you can use these timing schedules to send promotional texts as well. The best time to send email is usually during lunch break or in the evening. In this regard, text messages are similar to email as far as timing is concerned. There are certain hours where your recipient will have more time to pay attention and can respond back. What should be the optimal time to send the message for marketing purposes? The timing creates another relevant question. When you send the message, how great do you think the chances are that it will be opened? The answer depends on the time the recipient receives it. Avoid putting your customers in the valley of chaos with fancy emojis or confusing abbreviations. It is highly recommended to keep your message below 160 characters. Simplifying messages yields more satisfying results. Instead of trying to be ornamental or overly promotional, be simple. People tend to use fancy emojis and confusing acronyms to capture their customer’s attention. SMS intended for marketing purposes is very different from the message you send to your friends, asking for a weekend hangout. Simplicity is the Ultimate Sophistication By following the suggestions, you can get the most out of SMS marketing. Below we will be discussing a few effective writing styles for promotional text messages. Pay attention to each of the SMS marketing steps. The success of SMS marketing heavily depends on your implementation. If you have already chosen SMS marketing, you shouldn’t expect immediate success from the beginning. Even for professional text message marketers, the ones that grew up with a phone in their hands, writing effective promotional text messages can be a struggle. _ 8 Effective Writing Styles for Promotional Text MessagesĬreating a strong and sound promotional message requires more effort than it looks. Currently, she works to help develop the brand name and offers extensive information about mobile marketing, especially SMS marketing. She is now a part of the newly-formed marketing team representing their recently-launched product, SendSMS, which provides wholesale SMS services. Saten has been working at Dexatel OU as a sales manager for over a year. Note: Saten Aghajanyan, Digital Marketer, provides today’s Guest Blog. 8 Effective Writing Styles for Promotional Text Messages
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